Advertising used to be restricted to magazine ads, flyers, and radio scripts but you can now advertise on a coffee sleeve or custom coaster.  These are rapidly becoming the new way to deliver a message because coasters are a way to reach a specific target market and buying coffee in the morning is extremely popular.  As a matter of fact, U.S. coffee shops combine for a total revenue of $10 billion per year.

Coffee is also one of the most common drinks to facilitate a date or a networking meeting.  These can be some of the better times to send a message with a custom sleeve.  One of the other drinks found at a date or after-hours work meeting is beer.  You’ll find that breweries have started to adapt to the idea of custom coasters.  At first it seems as if a bar or restaurant wouldn’t need to advertise to someone who is already using a product or service, but this is actually the perfect time to send a message with an advertisement on a custom coaster.  Every time the customer lifts their drink their coaster becomes visible and they can be reminded of upcoming events at that particular location.  Establishments might also use custom coasters to encourage patrons to try new products.

Sports marketing is a well-known subject. Gatorade, Nike, and Dick’s have long sent messages to loyal and casual fans alike about athletic equipment, clothing, and tickets.  These are the parts of culture that brands are trying to sell, and therefore they are always trying to stay current.  But staying current on culture is difficult.  Luckily, that’s where Caprola Squad comes in.

Caprola Squad’s business is sports marketing in St. Louis.  They keep advertising and sports up to date in culture. This is a challenge because brands sometimes lose the interest of their consumers over time.  Even if loyalty is strong, high interest is hard to maintain.  Caprola Squad performs St. Louis sports marketing to keep those brands relevant.

Caprola is particularly adept at considering how a particular market thinks.  A great deal of consideration goes into what their interests are and what they want.  The answers to these questions enable Caprola Squad’s sports marketing to send the correct messages, on the most appropriate channels, at the most effective times.

There are distinct advantages to working with Caprola Squad.  They understand urban culture, and have watched closely as it became an influential part of people’s lives.  They also take advantage of their small size and focus top talent on each client.  For sports marketing in St. Louis, choose Caprola Squad.

House Fire Data and Prevention House Fire Data and Prevention

Alarming House Fire Stats and How to Prepare for a House Fire

Homeownership comes with a lot of responsibilities.  From upkeep to mortgage payments, owning a home has its benefits but comes with a lot of stress.  Additionally, owning a home comes with the threat of a house fire.  House fires not only lead to casualties but also $16.7 billion in damage as a direct result of a fire.  Here are the startling facts and statistics of house fires in the United States.  All data comes from the National Fire Protection Association (NFPA).

Number of House Fires, Casualties

Each year there are a reported 358,300 house structure fires creating $16.7 billion in damage.  3/4 of all structure fires are house fires and 93% of fire related deaths are from house fires.  12,720 civilian injuries result from house fires while 2,560 deaths result from house fires.  The number one cause of house fires is cooking equipment while smoking causes the most deaths in house fires.

Smoking is the #1 killer in house fires

Smoke Detectors and Fire Extinguishers

Smoke alarms save lives.  The NFPA found that when smoke detectors are not found within homes, people die.

Fire Extinguishers